Leatt Corporation official partner of UCI BMX Supercross World Cup

6 April 2011 Pietermaritzburg RSA - Leatt Corporation signed an agreement with GSX Events to become an official partner of UCI BMX Supercross World Cup presented by Swatch until 2013.Leatt Corporation will be making financial contributions to the BMX Supercross Medical Staff costs to help provide the best medical support for teams and athletes. The BMX Supercross World Cup is the premiere BMX racing series in the world and serves as main qualification event for the 2012 Olympic Games. When introduced in 2003, the BMX Supercross World Cup did not only introduce a unique racing series but also revitalized the sport with a new exciting and spectacular BMX Supercross format. On Friday 8 April the 2011 World Cup season kicks off in Pietermaritzburg South Africa. With the rapid progression of this action sport, riders go faster every time and the Supercross tracks get more technical and challenging. Neck braces are a natural development of protected gear. The Leatt-Brace® is designed to help prevent neck injuries by working in conjunction with a helmet. Dr. Chris Leatt started designing the Leatt-Brace® in 2003, and when he introduced the Leatt-Brace® into the market many top athletes praised it and it is now the leading neck brace in motocross and BMX racing. "We are very proud to have LEATT onboard as a partner of the UCI BMX Supercross and our BMX SX Medical Team. With BMX being a high-impact action sport, we encourage riders to wear good protective gear, and this will certainly raise the awareness of the LEATT neck brace,” said Johan Lindstrom CEO of GSX Events managing the UCI BMX Supercross World Cup. “With Leatt financially supporting our Medical Team, we will continue having the best medical support available at the BMX Supercross World Cup, which certainly is welcomed by teams and athletes". “The Leatt® Lab is excited at the prospect of working closely with the UCI and it’s service providers to promote and document the efficacy of the Leatt-Brace® in BMX competition. Leatt® will be conducting an injury assessment process in conjunction with the UCI’s service providers, looking at all BMX injuries moving forwards. This allows the designers and engineers at Leatt® to continue to produce relevant, researched and tested protective products moving forwards. I believe that the relationships between governing bodies and manufacturers of safety apparel are important.” said Dr. Chris Leatt, the Head of Leatt Lab.