Tuesday, 8 June 2010

Creme UK Launches Are A Success!

On Tuesday and Wednesday last week, the Hotlines crew launched the new range of uber cool urban bikes, Creme, to the UK media and dealer network.

The first stop was in London at The Old Truman Brewery on Brick Lane, right in the heart of London's fixie scene. The double fully glazed aspects to this expo meant that there were many members of the public giving the new range admiring glances as they strolled past outside, and as the afternoon turned to evening, media and dealers alike gathered to view the range with a cold beer.

After a midnight dash along the M4, we set up on Wedesday at the Bristol Paintworks - another equally beautiful location befitting of such lovely bikes.


The second event having been slightly luckier with the weather meant that many of the attendees chose to ride to the event - again good attendance from the south west and Bristol dealer base, local media and cycling opinion leaders made for a lovely laid back event - with many people struggling to choose their favourite bike as they liked too many many of them! With three distinct models (Vinyl, Cafe Racer and Holy Moley) there is an urban bike to suit any one, and despite being carefully designed to be at the height of fashion, are still performance orientated with features such as full cro-mo frames, 7 speed internal geraed hubs, eyeletted lightweight rims, etc being available on several models in the range. The Creme range starts at £524.99 for the Cafe Racer Solo mens bike and going through to £849.99 for the top spec Cafe Racer Doppio bike in mens and womens versions.

For more details see the Hotlines site here, the Creme website here, or call the Hotlines sales office on 0131 319 1444.

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