Introducing the new deal in disc brakes.
The new PRIME disc brake gives you unhead of customization:
- On-the-fly tool free stroke and reach adjustment.
- Prime has 23% more stopping power than our Stroker line, its dyno tuned for torque and control.
- No Matter where your tool-free on-the-fly lever reach adjustmet lands, you wont lose power with PRIME and it's fixed mechanical advantage.
- Tiltbore > Taperbore - PRIME's improved finger placement and comfort with 10 degree Tiltbore technology will give our competition brake rage.
- It's so simple we can't believe we're the first brake company to do it. A rubber tube top cover makes headtube and headset cup sctratches from brake lines history.
- Enjoy removing your wheel to change your brake pads? PRIME's top loading brake pads are not for masochists, but for the rest of us.
- The PRIME two piece rotor is not only gorgeous, its lighter, stiffer and more colourful than our one piece designs. Beauty & performance - perfect.
- PRIME's poppet cam technology sounds funny, but the results arn't. Tool-free stroker adjustment, increased fluid flow & improved durability.
- We spend hundreds of man-hours benchmarking the disc brake competition. Why? So we could pound them with the new PRIME disc brake.
- Just what you've been waiting for. The new PRIME site is here. Get all the answers now.
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